Hillcrest Sounds Like Cityfest

The Verigolds, Social Club, We Are Sirens and more play the festival on Sunday

Sunday Funday comes but once a week -- and on August 9, it hits the streets of Hillcrest at 5th and University for the neighborhood’s annual Cityfest.

The Merrow took the musical reins this year, securing local indie gold with the Verigolds (who you may remember from their excellent SoundDiego LIVE appearance at our party in June), Social Club, Saint Diego and others, as well as electro cumbia outfit Cumbia Machin and blues rockers Viva Apollo. Skank with ska/reggae group Perro Bravo or dance on with DJs John Joseph, Taj and K-Swift or electronica pop from We Are Sirens as the sun sets. (Peep the full lineup, with times, below.)

Some 15,000 people fill the six blocks of festivities each year to celebrate the summer of 1984, when the first ever Cityfest occurred under a newly relit Hillcrest sign. In that same tradition, all proceeds from the event go toward the preservation of the sign and the community. So bring out the whole family -- there’s a kid zone for the little ones, while big kids can barter with more than 250 artisans from across the nation and grub out at the international food court. Oh, and there’s beer too -- this is San Diego, after all.

Hillcrest Cityfest lineup:

The Verigolds (12 p.m.)
Viva Apollo (1:05 p.m.)
Cumbia Machin (2:10 p.m.)
Social Club (3:15 p.m.)
Perro Bravo (4:20 p.m.)
Saint Diego (5:20 p.m.)
We Are Sirens (6:25 p.m.)
DJ John Joseph (7 p.m.)
DJ Taj (8 p.m.)
DJ K-Swift (9 p.m.)
Nikno (10 p.m.)

Hillcrest Cityfest takes place 5th and University on Sunday, Aug. 9, at noon and goes until 11 p.m. This is a free, all-ages event. For more information, visit the event’s Facebook page or Web site at www.hillcrestcityfest.com.

Hannah Lott-Schwartz, a San Diego native, moved back to the area after working the magazine-publishing scene in Boston. Now she’s straight trolling SD for all the music she missed while away. Want to help? Hit her up with just about anything at all over on Twitter, where -- though not always work-appropriate -- she means well.

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