Facebook wants to make small game developers bigger in a new program designed for the social network to take a cut out of growing mobile gaming profits.
Mobile Games Publishing is a Facebook experiment that is formally asking developers to participate to "take their mobile games global," according to Facebook. \
Do developers need Facebook to help? It is if one believes that it's expensive for app developers to find an audience in a more competitive marketplace, according to TechCrunch.
Facebook can offer 800 million mobile users, which is likely highly attractive to small and often struggling developers, and 260 million regular gamers. Already Brainbow, Kiwi, Space Ape and Gameloft have joined Facebook's effort.
The gain is obvious for Facebook, it's getting more mobile ads and revenue if the endeavor succeeds -- especially if it garners any of the in-app purchase profits. It is enough to take on the App Store and Google Play? Likely not, but Facebook's need is just to gain a little more mobile money to make its shareholders happy.