Why Wait Until the Weekend to Shop for the Holidays

One Website is Posting Advance Copies of Black Friday Ads From Several Major Retailers, to Help Shoppers Get a Head Start on Holiday Shopping

By Julie Brayton
|  Thursday, Nov 11, 2010  |  Updated 8:22 AM PDT
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Why Wait Until the Weekend to Shop for the Holidays

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Forget about the day after Thanksgiving, holiday shopping fever is sweeping through the web already, and one website has made it its mission to give shoppers a little boost by posting leaked Black Friday ads early.

For the last seven years GottaDeal.com posts advance copies of major Black Friday sale advertisements from many major retailers early. They also have links to coupons, news on special deals and a forum, home to the ever popular Black Friday message boards.

Some of the retailers who's advertisements have found their way to the site include: Target, Lowe's, Macy's, Kohl's and Sears.

But GottaDeal is not the only deal in town.

Walmart, Best Buy and Amazon are cutting flat screen TV prices, weeks before the official Black Friday sales begin.

Retailers are trying to make sure their inventory doesn't pile up, so they are slashing prices on older and less expensive sets, in order to make room for the newer models, according to the Wall Street Journal.

Walmart plans to discount on Vizio TVs, during their Black Friday sales. Savings will range from $50 to $100 off on 26-inch, 42-inch, 47-inch, and 55-inch TVs-all 1080p models, except for the 26-inch model, PC Magazine repots.

Best Buy plans to start a promotion called “Shop Early, Save Big” a week before Thanksgiving or Black Friday 2010, and the retailer claims it is offering many technology products at very discount rates.

Retail analysts say the early deals this year are a significant acceleration of pre-Thanksgiving activity, as retailers try to snatch an early share of holiday spending, according to the Financial Times as reported by PC Magazine, but, that doesn't mean that U.S. consumers will be spending like they did before the recession.

The National Retail Federation said people will only be spending an average of $7 more than they did last year, so for retailers Black Friday may not put stores in the "Black" after all.

Only time, and cash, will tell if this holiday will be a merry one for retailers and shoppers alike.

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