Money Talks at the Border - NBC 7 San Diego

Money Talks at the Border

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    Money Talks at the Border
    AP/Denis Poroy
    Mexican officials are enticing Americans across the border with fast-pass incentives.

    Mexican businesses struggling to find ways to get people to cross the border may have found a solution, according to a published report.

    "We don't have the tourism we used to have some years back, " Jessica Lucer, assistant director of the Tijuana Convention and Visitors Committee, told the San Diego Union Tribune. "We're looking to create new strategies so tourists will come back."

    Now, Mexican officials are trying to woo Americans over spring break by offering them a speedier return across the border. The Cruce Rapido/Fast Track program was launched in January. If U.S. tourists spend 1,000 pesos (about $66) at participating stores, restaurants, hotels and other businesses, they will get a  fast pass allowing them to use a designated lane at the San Ysidro crossing.

    The pilot program could reduce what could be a three-hour wait down to 30 minutes and, possibly. 15 minutes to cross the border.

    Tourism officials are also touting 120 Things to Do in Tijuana, which will last until July 11, when Tijuana will celebrate its 120th birthday.