Average of $152 Will Be Spent on Mother's Day Gifts: Study

Showing moms we love them will cost us a total $18.6 billion the study suggests

By R. Stickney
|  Monday, Apr 30, 2012  |  Updated 2:42 PM PDT
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There are 13 shopping days until Mother’s Day and a new study suggests you’re going to spend more than $3.99 for a card with a big rose on it.

Consumers are expected to spend more this year on a gift for Mom - $152.52 on average according to a survey conducted by BigInsight on behalf of retail industry trade group, the National Retail Federation.

CNBC reports spending for the holiday will be up about 8 percent from $140.73 last year.

Total spending should reach $18.6 billion.

What could cost that much? The study shows some of the most popular items are special meals, clothing and, of course, flowers.

Thinking of buying Mom something high-tech? You’ll be in the minority. Brand Keys surveyed 5,000 men and women and found fewer plan to give electronics. Traditional appears to be on most consumers’ minds.

Too much? Too little? Let us know what you think. Comment below, send us your thoughts via Twitter @nbcsandiego or add your comment to our Facebook page.

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