Joaquin Cisneros, left, takes a sip of his Big Gulp soft drink at a 7-Eleven convenience store in Dallas, Tuesday, July 26, 2005. 7-Eleven Inc., the world's largest convenience store operator, said Tuesday that its second-quarter profit jumped 22 percent as a result of higher sales and cost controls. (AP Photo/Tony Gutierrez)
It's known for its slurpees, nachos and big gulps, now 7-11 is getting into the value wine business.
The convenience store chain plans to sell chardonnay and cabernet sauvignon under the Yosemite Road label for about $3.99 a bottle.
It already sells two other wines for about $10.
A marketing expert says the decision ties into two economy-driven trends-- a demand for affordability coupled with more people eating at home.