People are going for the more expensive organic, free-range fresh turkeys, but they come at a hefty pricetag.
The turkeys on many tables this Thanksgiving may be a pricier but healthier bird than in past years. Many customers are being more particular. weighing how natural their turkey is with how much it will cost them.
Dan Bowman, like many this Thanksgiving eve, picked up the turkey Wednesday he will be cooking for the holiday. It's not your typical store-bought kind, but a farm-fresh version he specifically sought out at a Los Angeles-area Farmers Market.
"Fresh and minimal, there are no artificial ingredients," Bowman said when asked what he looks for in a turkey.
"There were only a couple of turkeys in LA that I found that met my qualifications -- that it led a happy life before it died and that it's eating good food," said Patty Reed, another Farmers Market Poultry customer.
Reed went online to do research before purchasing her bird for just over $47. It is a 12-pounder from Sonora, Calif.-based Diestel Turkey Ranch, where the animals are fed a diet of corn, soybeans and are free of hormone and growth stimulants found in many standard frozen turkeys.