7-Eleven's Bags Drive Greenies Bananas

Plan to extend banana shelf life has environmentalists

By Sajid Farooq
|  Monday, Oct 12, 2009  |  Updated 12:11 PM PDT
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7-Eleven's Bags Drive Greenies Bananas

Clarkalastair on Flickr

7-Eleven doesn't like brown bananas.

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Good news for the masses who buy their fruits from convenience stores: 7-Eleven said it will begin to plastic-wrap its bananas. The fresh announcement already has enviornmentalists going, well, bananas.

The country's largest convience store chain said the plastic wrap will double the bananas' shelf life from two days to five days. San Diego is littered with 7-Elevens, of course.

"Our customers want yellow bananas -- not brown," 7-Eleven CEO Joseph DePinto told USA Today.

The environment be damned? Not really, at least in PR-speak. The convenience-store chain, probably anticipating environmental backlash, has asked Del Monte to develop a biodegradable wrap.

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