Demonstrating new styles and products for the surf, skate, swim, snow, lifestyle and streetwear brands, the show unveiled the hottest new trends for the fall/holiday seasons and back to school purchases.
Even though the show is not open to the public, there are a number of clips posted on YouTube showing what happened during the conventon. In one, iconic skateboarder and founder of Black Box, Jamie Thomas, walked around and showed the set up in downtown San Diego.
Earlier in the week, reps from the show offered a sneak peek at a chic sporty terry cloth cover-up for the ladies, perfect to wear over your suit for that game of beach volleyball you can’t miss. Underneath, show off the new Lava bathing suit, complete with real gold hardware, which can be mix and matched with an acid hue tone suit for a trendier look.
Dying to know which local hot spots will be carrying these trends? Check out San Diego’s Surfside, Hansen’s Surf Shop, Sun Diego, K5, and Hanger94 to name a few.