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The Event at a Glance
The 20th Annual Old Town Fiesta Cinco de Mayo is free three- day
festival, May 2-4, 2003 celebrating Hispanic culture and historic
heritage. Last year, more than 225,000 visited the Fiesta. Visitors
to Fiesta Cinco de Mayo 2003 will enjoy a full weekend of activities
beginning with open-air entertainment and stage performances in
the Historic State Park and a chance to enjoy one of 33 fine Old
Town restaurants. On Saturday and Sunday, visitors will meander
through the streets and plazas of Old Town and Mercado enjoying
live music and festivities, feasting on a delicious variety of regional
cuisine, learning about your company or organization, products,
and services and their history in California.
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Live music and entertainment is performed at 10 venues throughout the event,
including a re-enactment of the Battle of Puebla and the Escramuzas Golondrinas
Female Equestrian Group. Latin Jazz ensembles, Mariachis and Ballet Folklorico
groups delight people of all ages.
Celebrated in Old Town . . . The Birthplace of San Diego
Old Town San Diego is a "living museum" preserving San Diego's past, present and
future. State Park, County Park, Restaurant and Recreational zones provide an ideal
backdrop to celebrate Cinco de Mayo and the diverse historical and cultural
background of this community that has been the home of Native Americans, and
settlers from Spain, Mexico and the United States.
Historical Background of the Celebration, Cinco de Mayo
Each year, the Southwest United States and Mexico celebrate Cinco de Mayo in
commemoration of the 1862 Battle of Puebla, during which, out-numbered Mexican
forces defeated the French Army, setting the stage for Mexico's eventual triumph
over France.
The Diverse Market Reached by this Unique Program
Year-round park attendance is over 6.5 million. In 2002, the Fiesta attracted a
culturally diverse crowd of nearly 250,000 from throughout San Diego, California,
Mexico, the United States & internationally. Over 190,000 Hispanic Visitors attended
the Fiesta, with 61% of overall visitors coming from within San Diego County. Among
visitors from outside the County, 39% are from other parts of California, 33% are
from other states and 28% are from outside the US. (Comprehensive Visitor
Research is Conducted and Available)
For more information about the Old Town Fiesta Cinco de Mayo 2003,
please call 619-296-3236 and visit www.fiestacincodemayo.com
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Friday, May 2, 2003
5:00 pm-9:00 pm
Entertainment on the Wells
Fargo Plaza and the Bazaar
del Mundo Stages.
Saturday, May 3, 2003
11:00 am-7:00 pm
Entertainment on the Wells
Fargo Plaza, Bazaar del
Mundo, Old Town Mercado,
San Diego Ave, Old Town
Vignette Stages.
Farmers Insurance Pueblo de
los Niños Kids Village, historic
reenactments of the Battle of
Puebla, Escaramuzas
Golondrinas, Old Town
Mercado Marketplace, and
Wells Fargo Stage Coach Rides.
Sunday, May 4, 2003
12:00 pm-6:00 pm
Entertainment on the Wells
Fargo Plaza, Bazaar del Mundo,
Old Town Mercado, San Diego
Ave, Old Town Vignette Stages.
Farmers Insurance Pueblo de
los Niños Kids Village, historic
reenactments of the Battle of
Puebla, Escaramuzas
Golondrinas, Old Town
Mercado Marketplace, and
Wells Fargo Stage Coach Rides.
Partners in this Community-
Wide Celebration
California State Parks
(SD County Schools)
City of San Diego
San Diego Commission for
Arts & Culture
Historic Old Town
Community Foundation
San Diego County Community
Enhancement Program
Old Town Merchants
Old Town Chamber of
Commerce
County of San Diego Parks
& Recreation
Old Town History Program
(SD Unified Schools)
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