Department Stores Face Challenge of Reinvention as Closures, Cutbacks Continue | NBC 7 San Diego

Department Stores Face Challenge of Reinvention as Closures, Cutbacks Continue

Department store giants Macy's and Sears have announce store closures, and J.C. Penny's is set to announce closures of its own next week. NBC 7's Consumer Bob spoke with a marketing industry expert who offered insight on how the brands can attract younger shoppers.

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