Marketers Set Sights on Bankable Olympians | NBC 7 San Diego
Winter Olympics Sochi 2014

Winter Olympics Sochi 2014

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Marketers Set Sights on Bankable Olympians

Athletes' Olympic accomplishments could soon land some of them thousands of dollars in endorsement deals, but only if they have the right personality, story and talent. NBC 7's Artie Ojeda explains.

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