Twitter rolled out a new look for profile pages Tuesday and announced a “complete overhaul” of its iPad app.
CEO Dick Costolo unveiled the redesign on NBC’s “Today” show. The changes would better showcase photos and video and help users “bring more personality forward,” he said.
The new look centers a user's avatar atop a banner image in the middle of a user's profile, similar to the experience on Facebook. The redesign also displays a photostream more prominently.
Twitter said its iPad app was “rebuilt from scratch.”
"When you tap tweets in the iPad app, they expand in your stream to show a photo or video or article summaries from major websites," the San Francisco-based firm told “Today.”
Users can opt-in to the changes now before they become mandatory in the coming months, Today.com reported.