Twitter Launches New Mobile App Features

By An Phung
|  Thursday, Apr 4, 2013  |  Updated 9:29 AM PDT
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Twitter Launches New Mobile App Features

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Twitter introduced some new features to help developers make the most of 140 characters.

The microblogging site added three new types of "cards" to Twitter Cards, a tool that allows developers to embed multimedia in to a tweet. 

The new App Card shows clickable information about a featured app and allow users to download it directly from the App Store or Google Play. Product Cards show information, images and price about products and the new Gallery Cards showcases photo albums with multiple images.

Twitter's new Product Card:

The three new cards are joining the existing Summary Card, Photo Card and Player Card, which embeds music or videos into a tweet. Companies like Amazon, Fandango and CNN are currently using Twitter Cards. Etsy, Foursquare and Flickr will join them upon expansion of the new tool, according to Business Insider.

The new cards could give Facebook a run for its money. Last October, the popular social media site launched their own mobile app install ads, which allows users to buy things directly from the Facebook mobile app through the ad display.

Twitter launched updated versions of their mobile apps on Wednesday, one day before Facebook was unveiling what is widely believed to be a Facebook phone powered by Android, which some say is designed to keep users on Facebook longer -- a boon for mobile advertising.

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