In a still from Freebord's publicity video, skaters float down a San Francisco hill to play one giant game of Tetris.
The skaters wore huge neon pieces on their helments, sailing down a steep street at night and spinning right into place. The shoot was put together by skate gear manufacturer Freebord.
Why does it win? Because it looks more fun than an actual game of Tetris. If only slightly more dangerous.
Jackson West hopes this doesn't trigger a video game bender.