Apple Looks to Make Siri More "Witty"

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    NEWSLETTERS

    TK
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    GM announced Tuesday its plans to integrate Apple's Siri into three of its new Chevrolet models starting early next year.

    Apple apparently is looking for someone to sassify Siri, its iPhone virtual assistant, according to reports.

    9to5 Mac spotted the Apple ad on its corporate jobs site, which asked for a job candidate to "refresh and refine" Siri content. From the ad:

    We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.

    When we searched for the ad on the Apple site, we found a page that read, "Sorry -- this job is no longer available," but apparently TechCrunch and other sites reported the ad did exist as of Thursday. We think that press-averse Apple probably disliked the unwanted attention its job opening received, so it pulled the ad. We will continue to see if it makes another appearance, or if Apple received an enormous amount of applications.