Myspace Quits Social Networking

The newly designed site is becoming an entertainment hub

By Josh Steiner
|  Wednesday, Oct 27, 2010  |  Updated 4:39 PM PDT
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Myspace Quits Social Networking

Myspace

A screenshot of some of the new Myspace page

The website that was pivotal in the birth of social networking is moving away from its roots.

On Wednesday, the company introduced a newly designed website, logo and mission.

According to PC World, Myspace will now be "a social entertainment destination for Gen Y" that aims to fulfill users entertainment needs such as music, television, video games, movies and more. Gen Y is considered to contain individuals who are 13 to 35 years old.

In a press release on Wednesday, Myspace announced the change and provided more details on what's to come:

"This marks the beginning of an exciting turning point for Myspace. Our new strategy expands on Myspace's existing strengths -- a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users," said Mike Jones, CEO of Myspace. "Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures. This is the just the first step and there will be many more features, programs and improvements to come."

The new site will have features such as personalized streams, content hubs and a discovery tab. Different content hubs can be dedicated to movies, television, news and other information from various content partners. Personalized streams provide the user with information pertinent to them based on their own usage of the site. The discovery tab will suggest new content and tell users what their friends are up to, all in real time.

All Things Digital reports that the site has also changed their logo to include "my" and a literal space after the word. In addition, "MySpace" has become "Myspace," dropping the second capital letter.

The layout of the site has been completely redesigned to be cleaner, hipper and much more user friendly.

This change comes after sharp drop in interest and usage of the site. Myspace reported an 18 percent drop in visitors in September, as well as a 42.6 percent drop in minutes per visitor. By comparison, Internet usage as a whole has risen with the number of visitors increasing by 10 percent and time spent surfing up about three percent, according to PC World.

Myspace is also developing a new mobile site as well as mobile apps for the iPhone and Droid, scheduled to be released later this year.

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