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La Jolla High School Grad Launches Flavors at SXSW

The startup offers a portfolio-style showcase of an individual's various online identities

By Jennifer Van Grove
|  Saturday, Mar 13, 2010  |  Updated 2:31 PM PDT
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South by Southwest: Full Coverage

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Jonathan Marcus may currently reside in Florida, but the former Vimeo employee with an entrepreneurial spirit hails from the halls of La Jolla High School.

Marcus and nine other enterprising CEOs and founders hope to make an impression on SXSW attendees and press by using the event as a formal launch pad for their services. Marcus's startup -- Flavors.me -- first debuted in private beta back in November, but it's now open to the public and offers premium accounts.

For those with a web presence -- no matter how great or how small -- Flavors provides a way to combine the different elements of one's online life into one singular space -- it's a portfolio-style showcase of an individual's various online flavors.

The stupid-simple interface of Flavors makes it almost impossible to create something ugly, and that's the real beauty of it.

Flavors' pages build themselves as users enter their name, write a bio, and connect up to 18 different online profiles. Design options range from the elegant to the fantastical and accommodate both novice and expert alike. With a little finesse, a finished Flavors page could serve as a living collection of online activity or a digital calling card.

For those that need a little more, they can upgrade -- for $20 a month -- to a premium account and get real-time traffic stats, custom domains and a site contact form.

At the end of the day the idea behind Flavors is nothing new; it's the implementation of Marcus' vision with head of design Jack Zorby's know-how that make this service a real winner. In a sea of startups with cloudy visions, Flavors shines bright with a clear purpose that serves the online user of this generation.

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