Tech-Art Company Awes Viewers With Viral Video

Did your guidance counselor fail to mention jobs like these?

By John Adams
|  Sunday, Mar 7, 2010  |  Updated 11:28 AM PDT
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Tech-Art Company Awes Viewers With Viral Video

A variable synergy between music, math and YouTube.

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OK Go is a band. Syyn Labs is a Los Angeles-based arts and technology collective. Put them together and you have the latest 4-minute music video on YouTube and it is going viral.

Wired Magazine described the latest efforts of the group to create a music video featuring a Rube Goldberg machine as a "perfect mesh between OK Go's song, 'This Too Shall Pass' and the precise action of the machine."

For nearly four minutes — captured in a single, unbroken camera shot — the machine rolls metal balls down tracks, swings sledgehammers, pours water, unfurls flags and drops a flock of umbrellas from the second story, all perfectly synchronized with the song. A few gasp-inducing, grin-producing moments when the machine’s action lines up so perfectly, you can only shake your head in admiration at the creativity and precision of the builders.

The project had 55 to 60 people working on it, took more than 60 takes over two days, and was constructed from start to finish in a warehouse in Echo Park, according to the magazine.

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