Give Up Instagram, Win $100,000

Tech company pulls stunt to get you to switch

By Scott Budman
|  Wednesday, Mar 27, 2013  |  Updated 2:25 PM PDT
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Give Up Instagram, Win $100,000

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Ready to move on?

It's the kind of stunt we used to see in the go-go days of the Tech revolution, and if you look up today, you might just have to smile.

Or, at least pull out your cell phone and take a quick picture.

Mobli, a New York-based company, wants you to give up on Instagram, and choose its photo and video sharing app instead. How to break through the "Oh, great, yet another photo-sharing company" clutter? It's going to fly a plane over Facebook headquarters a few times over the next couple of days, buzzing the Instagram owner with a 100-foot banner advertising its contest.

Here's the deal: Give up Instagram for Mobli, and you're entered into a contest to win $100,000. The company will surely get at least that much publicity by flying over Facebook; it will probably follow this up by showing off photos from its big winner.

The contest "natch" even has its own hashtag: #mylastinstagram.

Good luck, and happy shooting.

Scott is on Twitter: @scottbudman

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