A San Diego-based digital marketing and technology firm made national news recently when it was acquired by JWT North America.
Digitaria, which also has offices in New York, Dallas and Los Angeles, has developed websites and mobile platforms for a number of clients ranging from the National Football League to Qualcomm.
CEO Dan Khabie will stay on as the 100-person shop is added as a separate unit to JWT, reports AdWeek.
"We need to have internally sufficient expertise in this space in order to be able to talk to our clients in the right way. Then, I think it's a case of . . . we might need to bring in deep (specialists), whether that's in mobile or shopper marketing or whatever the specific area is. But until you have a degree of understanding in the business itself, it becomes more difficult to find partners to work with," David Eastman, worldwide digital director and North American CEO at JWT, told AdWeek.
