General Mills has unveiled the Winter Olympic athletes who will grace the newest Wheaties box. Gold medal winners Lindsey Vonn, Shaun White and Seth Wescott will get the prime spots on the iconic orange box.
The decision marks the first time snowboarders will be featured hawking the breakfast of champions.
Olympic darling Vonn, who came away from Vancouver a gold and bronze medal in alpine skiing, tweeted that she felt "so honored," and posted a picture of herself with the Wheaties box on her Facebook page.
Snowboard cross gold medal winner and Maine native Wescott beat out more high profile winter Olympians such as Shani Davis and Evan Lysacek. Apollo Ohno was featured on the box four years ago after the Winter Olympics in Turin.
The esteemed position, which in past years has featured Bruce Jenner, Michael Jordan, and Tiger Woods, has depicted successful athletes since the early 1930's.