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Local Up for Prize in Doritos Super Bowl Contest

La Jolla High School graduate makes a name for himself with funny Doritos ads

By R. Stickney
|  Friday, Jan 27, 2012  |  Updated 9:16 AM PDT
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Doritos: "Play Nice" (2010)

Tyler Dixon

The star of Dixon's 2012 Super Bowl Doritos submission "Dog Park."

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San Diegan Scores Big with Super Bowl Spot

Tyler Dixon is the creator of a Doritos Commercial that's getting a lot of buzz.

Doritos: "Play Nice" (2010)

A man tries to warm up to his date's little boy, but gets slapped in the face when he reaches into the chip bowl: "Keep you hands off my mama, keep your hands off my Doritos."
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For a second straight year, a San Diego man is a finalist in the Doritos "Crash the Super Bowl" contest.

Tyler Dixon, 36, produced an ad called "Dog Park" featuring two guys who use Doritos instead of dog treats. In the commercial, all the humans in the park realize what’s going on and start doing tricks just to score a Dorito.

The ad is now a finalist in the competition and cost only $1300 to produce.

Last year, Dixon spent $82 to make the commercial selected by Doritos to air during the game.

The ad showed a co-worker literally sucking the Doritos "dust" from another man's fingers. Dixon said he got the idea when he realized his favorite thing about eating Doritos was the dust left on his fingers afterward.

A La Jolla High graduate, Dixon attended last year’s Super Bowl in a VIP box with other contestants and watched his ad air on what he called “the biggest stage of the world.”

“It was amazing,” Dixon said.

Check out other Super Bowl commercials (good and not so great) in our special section. 

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Lea Sutton covers stories involving San Diego's military community. Send her your thoughts via Twitter @nbcsandiego or add your comment to our Facebook page.
Find more of her stories in our special military section.

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