Big waves started rolling in on Wednesday.
The surf is way up along the Southern California coastline, including in San Diego.
The National Weather Service's high surf advisory is expected to last through Friday at 6 p.m. in San Diego and Orange Counties. Even a high wind advisory issued Wednesday didn't keep the surfers away.
Surfers saw sets of up to 12 feet on west-facing beaches, including Swami's and La Jolla Shores.
San Diego Lifeguards Lt. Nick Lerma said the National Weather Service had issued a wind advisory that is expected to last through Wednesday night. Lerma said the winds between 20-30 mph, with gusts up to 50 mph, could end up blowing out the waves, rendering them unsurfable.
San Diego Lifeguards made about 10 rescues by 3:30 p.m. on Big Wednesday and said they expected to continue getting calls until just before nightfall.