'Pokemon Go' Eludes Cloning Attempts by Big Game Studios: Executives | NBC 7 San Diego
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'Pokemon Go' Eludes Cloning Attempts by Big Game Studios: Executives

"Pokemon Go" has been the most downloaded mobile game since its July release

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    NEWSLETTERS

    Volkan Furuncu/Anadolu Agency/Getty Images
    A "Pokemon Go" user plays the game game.

    Gamers shouldn’t expect another “Pokemon Go" style game out anytime soon. Nearly a dozen executives at companies from Sony to "Angry Birds" creator Rovio said "Pokemon Go" would be a tough act to follow, and some even said a challenge would not be worth it, NBC News reports.

    "Pokemon Go" has been the most downloaded mobile game since its July release. Executives said hundreds of game developers at their companies are playing to understand how it has captivated audiences.

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    Some say the game is just a fad while others say the game’s success in getting players onto their feet is brilliant as is the integration of mapping technology but, both are difficult to replicate. The multigenerational appeal of characters like Pikachu is also unique to the Pokemon brand.

    "Today is not the right moment to release an (augmented reality) experience," said Neil Young, chief executive of mobile game developer N3twork and a former group general manager at Electronic Arts. "That moment is sort of reserved, I think, for "Pokemon Go."