Cosmetics retailer Sephora has pulled a lipstick shade called "Celebutard" from its shelves after customers and advocates for the disabled expressed outrage over the name.
The lipstick is part celebrity tattoo artist, model and "L.A. Ink" star Kat Von D's makeup line.
By Wednesday morning, the product was no longer on the Sephora online store, WXIA reported, and the company issued an apology.
"It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others," a Sephora spokesperson wrote to NBC affiliate WXIA. "We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online."
The nude shade started gaining attention across the web about a week ago when customers and groups like All About Developmental Disabilities and Inclusion BC criticized Sephora for carrying the controversially-named lipstick, according to the Huffington Post.
"It should have never been on the shelves to begin with," Inclusion BC's executive director Faith Bodnar told Canadian TV brodcaster CTV British Columbia.
Kathy Keeley, Executive Director at AADD, agreed. "It's shocking that a company in this day and age would even consider such a demeaning name for a product," she told WXIA.
— NU Ability (@NUAbility) November 7, 2013