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Youngevity Likes Its Coffee "Green"

Green coffee sales division is showing strong sales potential

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    Chula Vista-based Youngevity International Inc.’s wholly owned subsidiary, CLR Roasters, has procured several contracts for its strictly high-grown washed Arabica coffee, totaling $3 million dollars for its recently launched green coffee distribution division, the parent company said.

    “This new $3 million dollar green coffee contract comes on the heels of our previously announced $3.5 million green coffee contract upon the launch of this program,” said Ernesto Aguila, president of CLR Roasters. “The newly started green coffee sales division is showing strong sales potential, and it has been a great addition to CLR thus far.”

    The coffee is grown in Nicaragua, where CLR Roasters recently acquired a green coffee processing plant in Matagalpa, according to Youngevity.

    Since acquiring the coffee plantation and processing plant, the company has invested more than $700,000 in new equipment, plant upgrades and improvements on the plantation, giving it the capacity to process 30 million pounds of coffee per year, said Dave Briskie, Youngevity’s chief financial officer and president of commercial development.

    “We are proud of the strategic investments we have made to grow our coffee division and excited about the revenue generation potential,” he said.

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