Ignite San Diego

Ignite San Diego

Local business spotlight

Electra Bicycle Moves to Encinitas

By SDBJ Staff
|  Wednesday, Jul 2, 2014  |  Updated 3:29 PM PDT
View Comments (
)
|
Email
|
Print
Electra Bicycle Moves to Encinitas

Getty Images

Electra Bicycle Co., a division of Trek Bicycle Corp., has signed a lease for space in Encinitas where it is relocating its global headquarters, according to brokerage company Lee & Associates.

Electra is moving into a 10,398-square-foot space that is being remodeled at 1010 Coast Highway , as it relocates from Vista. Greg Pieratt of Lee & Associates represented Electra, negotiating a nine-year lease for the space in downtown Encinitas.

“After spending an extended period of time in Vista, where Electra expanded product offerings, distribution and overall team members, 2014 called for a few changes,” said Electra President Kevin Cox, in a statement issued by Lee & Associates. “One of the most important changes was the decision to move headquarters to Encinitas.”

“The company looks forward to re-integrating itself into the beach culture and lifestyle already embedded in the brand,” Cox said.

Lee & Associates’ Pieratt and Alex Weiss also negotiated a sublease of the 38,818-square-foot Vista facility that Electra is vacating, at 3275 Corporate View. That building was leased by cleaning technology provider Hruby Orbital Systems, represented by Russ Jabara of Colliers International.

The combined value of the two lease transactions was approximately $4.5 million, according to Lee & Associates.

The Business Journal is the premier business publication in San Diego. Every day online and each Monday in print, the Business Journal reports on how local business operate and why businesses leaders make the decisions they do. Every story is a dose of insight into how to run a better, more efficient, more profitable business.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out