Taking Advantage of Comic-Con's Popularity

Even if you can't get in to the Con you can enjoy and benefit from it

It is extremely difficult to get passes to Comic-Con, but if you don't have a badge, you can still enjoy the festivities. The massive influx of people has caused a spillover effect.

The exterior of Comic-Con has become a fun and, as it turns out, lucrative area, as well. The scene outside the San Diego Convention Center is nearly as crazy as the one you'll find inside.

From a marketing standpoint, as NBC 7's Derek Togerson found out, it has become a big time target for potential consumers.

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