Surf Shop Promoted MLK Day Sale on Black Items

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    NEWSLETTERS

    National Archives

    A Laguna Beach surf shop was criticized after promoting a “Respect” sale on MLK Day featuring discounts on black merchandise.

    Doctored images featuring Martin Luther King Jr. in a wetsuit were emailed out in a newsletter announcing the holiday sale.

    The ad was promptly removed and on Tuesday, Nick Cocores, the owner of Thalia Surf Shop issued a public apology via the surf shop’s blog.

    Cocores states that “in no way did we intend to hurt or offend anyone.” Cocores insists that the shop “will be more careful in our selections of promotions” and that they did not mean any disrespect to the civil rights leader.

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