San Diego startup Feetz, a company that uses 3-D printing technology to make custom-fit shoes, has landed a partnership with footwear retailer giant DSW Inc.

The two companies plan to use Feetz’ technology and DSW’s retail footprint to bring affordable, custom-fit shoes to consumers.

“The Feetz model will allow our customers to purchase true custom-fit shoes at a fraction of what traditional bespoke shoes cost,” said Simon Nankervis, chief commercial officer of DSW Inc., in a statement. “We believe that giving customers the ability to purchase on-demand, affordable, custom-fit shoes has the potential to disrupt the footwear market as we know it today."

Feetz has a new 3-D printing manufacturing facility in San Diego that will fulfill thousands of orders per month, according to Feetz founder and CEO Lucy Beard.

“We've been amazed with the demand and the positive feedback we've received from our early Feetz customers,” Beard said in a statement. “DSW's impressive reach and customer centricity makes them the perfect partner for Feetz.”

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