A La Jolla-based retail company is using its signature product to help the victims of the Boston Marathon bombings.
Pura Vida Bracelets sells handmade accessories. Many of their products benefit charity. On Monday, the company started selling the Boston Strong bracelet.
The bracelets cost $5 and are blue and yellow, the official colors of the Boston Marathon. In just one day, Boston Strong bracelet sales topped $10,000.
“It’s a good way to spread awareness and show that people care,” said Griffin Thall, CEO of Pura Vida Bracelets.
The company says the idea came together almost immediately.
“On our Web site, we were getting numerous emails the day the tragedy happened,” he said.
“We decided, what better way to support the cause and try to raise some money than create a bracelet?” CEO Paul Goodman said.
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The company says all proceeds will go to the One Fund, a fund for bombing victims and their families. Three people were killed and more than 260 were injured when two bombs exploded near the finish line.
The founders started their business three years ago after a trip to Costa Rica. Goodman says, they now employ 30 Costa Ricans full-time; they produce between 40,000 and 50,000 bracelets each week.
