LOS ANGELES, CA - DECEMBER 25: Poinsettias are displayed during Christmas mass at The Cathedral of Our Lady of the Angels December 25, 2010 in Los Angeles, California. Services and celebrations marked the holiday throughout the world Saturday. (Photo by Eric Thayer/Getty Images)
The famous local suppliers of festive poinsettias was bought Tuesday night by a Dutch-based company.
Paul Ecke III said the sale was a result of a changing customer-base and the ranch's evolving role as a breeder and supplier.
"We need a strong partner to support our innovation and provide our customer more options," Ecke III said in the article. "Agribio Group is the right partner to do just this.”
The farm is enormously prolific, selling roughly 90 percent of the holiday plants in the country at one point, the North County Times reported.
Ecke said the sale will not get in the way of business as usual.