A campaign to push more than 12,000 Latino registered voters in Escondido to the polls is underway. Nuestro Voto, Nuestro Futuro will hold an open house on Wednesday encouraging the activism.
A campaign to push more than 12,000 Latino registered voters in Escondido to the polls is underway.
For the next two months organizers will use a temporary office at 260 South Orange Street to motivate Latinos to get out and vote this November.
Volunteers have already began passing out flyers to get people to come to Wednesday's open house.
The bilingual non-partisan campaign is called "Nuestro Voto, Nuestro Futuro" or "Our Vote, Our Future."
The campaign includes a voter registration drive and a series of informational workshops.
The ACLU created the campaign to get more Latinos to participate in local elections.
It's also in response to policies in Escondido some say disproportionally affect the Latino community.
But according to the Pew Research Center only around 30 percent of eligible Latinos vote and of the nation's 21.3 million eligible Latino voters, only 6.6 million voted in the 2010 elections.
Many blame a lack of information and a need for more civic engagement, which is why organizers hope this campaign will turn things around.
"It's really like this is our one chance that we have to really have a voice in the process and then that's just the beginning," says Norma Chavez-Peterson with the ACLU.
"After that we need to be able to talk to our elected officials, [we need to] know who they are and make our voice heard,"adds Chavez-Peterson.
Wednesday's open house runs from 4pm to 7pm. The event is free. Organizers say there will be food, music and a lot of information on the electoral process.For more information on the campaign you can visit their website.