Marines to Launch New Marketing Slogan

The Marine Corps thinks it’s time for a new marketing slogan.

The Corps is considering ditching its slogan, “The Few. The Proud. The Marines,” in favor of something more current that reflects the military arm’s goals and values, according to the Marine Times.

The Marine Times reports that the new slogan will encompass three concepts: “fighting self-doubt to become a Marine, fighting the national’s battles and fighting for what’s right in our communities.”

The Marine Corps has not revealed the new slogan, and officials said they plan to submit a proposed new slogan to Marine leadership for approval by early 2017.

“The Few. The Proud. The Marines” has been the Corps’ marketing slogan since 1977, according to the Marine Times.

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