Both companies have unveiled new programs to help people start to off their new year with a bang.
On Monday, Jenny Craig unveiled a new program called Metabolic Max.
"This new program provides powerful information that holds clients accountable to incorporate more activity into their lives, as well as help them make smarter food choices when they dine on their own," said Jenny Craig's Lisa Talamini, Vice President of Research and Program Innovation at Jenny Craig Inc.
The new program introduces clients to the a new electronic armband called the BodyMediaFit, which allows both counselors and clients to electronically monitor their activity and food levels, the corporation said.
Weight Watchers unveiled their new program, PointsPlus, back in November. The company says their program uses the latest research.
“Our new PointsPlus program is based on the latest scientific research and is designed to guide people to foods that are nutrient dense and highly satisfying, ensuring they will make healthful decisions, have successful weight loss and learn to keep their weight off long-term.” said Karen Miller-Kovach, chief scientific officer, Weight Watchers International, Inc.
The program teaches people how to favor foods that take more energy for their bodies to burn, to focus on more satisfying healthful foods, to nudge them towards more natural foods, all while allowing indulgences, Weight Watchers said.