Several recent accidents involving young pedestrians have prompted San Diego police to launch a new safety campaign.
Protecting families and the community is always a top priority for police -- and especially with school back in session -- officers want to remind adults and children to be safe on and near the road.
A billboard along Market Street is part of the new campaign. It reads "Give Them a Break, Save a Life" -- and the caution "Watch Children" sign.
San Diego Chief William Landsdowne and several top officers along with school and community officials are scheduled to attend the campaign kickoff Tuesday afternoon at the Jacobs Center.
Police say several recent accidents have called them to launch this child safety campaign.
The police department's Child Safety Committee says it has developed a plan to better inform parents, the community and businesses how they can take a proactive approach to ensure child safety.
Organizers plan to pass out informational flyers and yard signs to educate the public about child safety and make our streets as safe as possible.
Officers are also making themselves available to answer questions and provide safety tips.