Public works leaders say they’re seeing more graffiti in Escondido. Now, the City is kicking efforts into high gear in order to stop graffiti, but the feat is no cheap task. NBC 7's Brandi Powell reports.
Public works leaders say they’re seeing more graffiti in Escondido. Now, the City is kicking efforts into high gear in order to stop graffiti, but the feat is no cheap task.
The City of Escondido has now doubled the number of people on the ground cleaning up graffiti on the streets of the community. Still, city leaders want to do even more, such as adding things like graffiti-resistant paint, special cameras and other monitoring systems.
Leaders are hoping the City Council will vote to swap money around so they can make the plan happen.
Graffiti is no stranger to Escondido.
The City said these unwelcome marks, are making a loud statement: Don't set up a small business here.
Deputy Director of Public Works and Operations, Bud Oliviera, spoke to NBC 7 about the issue on Wednesday.
“We firmly believe that graffiti has an impact on the economic development," Oliviera explained.
“Businesses are much less likely to site their business in a location that is plagued with graffiti. You go through a neighborhood and there's graffiti everywhere and it sets an uneasy tone.”
With these new, ramped up efforts, the City of Escondido is trying to get rid of graffiti altogether.
The plan is to take nearly $300,000 out of its Façade Improvement Program and transfer the money into an account that would then spend the funds on graffiti eradication efforts.
“We believe that improving the façade of downtown would also include eliminating graffiti,” said Oliviera.
Small business owner Brenda Stearns struggles with graffiti outside her shop, Image Solutions.
Still, she does not want city leaders to reallocate the money.
"I think the façades need to be improved here. I think the look of the area would be improved by the façade improvements for sure and I think it would discourage the graffiti," Stearns told NBC 7.
Soon, Escondido City Council members will vote on what they think is best. That vote is set for Oct. 16.
In the meantime, if you see graffiti in Escondido, you’re asked to report it. The Escondido Graffiti hotline can be accessed by calling 760-839-4633 or by visiting the City website.