Black Friday shopping may be for dessert this Thanksgiving.
Target joins Walmart and Sears in opening their stores at 8 p.m. Thanksgiving Day.
"I don't think that it should open on Thanksgiving," said Target shopper Sandy Strickland. "I think that's kind of a family day."
That is a common opinion. Only one out of 10 shoppers I stopped outside the Target in Chula Vista thought earlier Christmas shopping on Thanksgiving was a good idea.
Alma Monge was the one exception. She felt opening in the evening of Thanksgiving instead of early in the morning on Friday could make shopping go smoother.
"They have enough time to go shopping, to see what they want and to get the good prices," Monge said.
But most felt that the sales were coming too close to dinner.
"I understand the stores want to get as many consumers as they can inside, but for most of us, we want to be able to enjoy all the holidays," Chris Rodriguez said.
Erica Encinas agreed: "I think it is not good because everybody is in their houses eating turkey and everything. Everybody is together at that time."
But people are looking for deals, and that could help change the mind of some shoppers. Target has already announced 50-inch TVs selling for less than $250 and $100 gift cards with the purchase of the Apple iPad Air.
Still Heather Faulkner isn't convinced.
"I think that we should keep Thanksgiving, Thanksgiving," she said. "Spend time with your family and not be crazy consumers."