Beating the Holiday Shopping Rush

Setting the Alarm for Christmas

By Consumer Bob
|  Friday, Dec 17, 2010  |  Updated 3:45 PM PDT
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Beating the Holiday Shopping Rush

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DALY CITY, CA - MAY 19: A young girl watches as a cashiers bags groceries at a Target store May 19, 2010 in Daly City, California. Target reported first quarter earnings up 29 percent to $671 million, or 90 cents a share, compared to $522 million, or 69 cents one year ago. (Photo by Justin Sullivan/Getty Images)

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If you want to beat the crowds of Christmas shoppers, then set your alarm.

"I would say the earlier the better," said Francine Miley of Fashion Valley Mall

Once again, malls and department stores are extending their hours to attract more shoppers. J.C. Penny will be open until Midnight most of next week and Toys R Us is staying open 88 hours from Tuesday morning until 10p.m. Christmas Eve.

"That gives people some opportunity to decide what is the most convenient," said Miley.

So far, this year's shopping season appears to be a little better than last year.  Retailers say having a full week, Monday through Friday, before Christmas on Saturday should help holiday sales.

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