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There's a new billboard off El Cajon Boulevard that's raising some eyebrows.
The sign near 52nd Street says, "Still a Virgin? For Help Call," and lists an 888 toll-free number.
After calling the number, a male voice comes on the line and says that callers have reached the Virgin hot line. Callers are then instructed to press 1 if they are a virgin, press 2 if they are friends with a virgin and want to help, etc.
The billboard and hot line are part of the marketing campaign for an upcoming teen comedy produced by Will Ferrell and Adam McKay called "The Virginity Hit."