A Pacific Beach business is working to make the Grammy Awards, set for Feb. 8, into a two-screen experience.
Roughly 30 million people follow the pop music awards show on television. MJD Interactive Agency has created a Grammy app that will let a viewer simultaneously enjoy the show on a smartphone or tablet.
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The app will bloom during the 57th annual awards show, but it will offer music content year-round.
Among other things, the app will offer a live feed of the show, including alternate camera angles, backstage coverage and moments during network commercials. The app will integrate with Twitter, Facebook and Pinterest, tying the show more closely to social media.
Users will be able to go through the app to buy the vast majority of Grammy-winning songs - and tunes ever nominated for Grammies - using the iTunes and Google Play music stores.
Local
In the days and months that follow the show, Grammy producers plan to offer a year-round, continuously updated daily feed of music and entertainment-related news articles, photos and videos.
The app will come in iOS and Android versions.
MJD has its main office on Cass Street in Pacific Beach and just opened an office in Boulder, Colo. It also has employees in Los Angeles.
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