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AMC La Jolla 12 Renovation Complete

By SDBJ Staff
|  Friday, Aug 23, 2013  |  Updated 7:25 AM PDT
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AMC La Jolla 12 Renovation Complete

The most interesting element of the renovation is the replacement of standard theater seating (like this) for lush recliners.

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AMC Theatres of Kansas City has completed a multimillion-dollar renovation of its AMC La Jolla 12 theater in San Diego’s La Jolla Village neighborhood.

Company officials did not disclose exact investment costs. The 12-screen venue is located in the La Jolla Village Square retail center, at 8657 Villa La Jolla Drive.

Auditoriums now include plush reclining seats, and the theater has an expanded concession area now offering hot foods such as chicken tenders and pizza. There are also new Coca-Cola Freestyle machines offering 120 soft-drink options.

The theater lobby has the new MacGuffins Bar, named for a movie term coined by famed movie director Alfred Hitchcock, with beer, wine and cocktails available to those 21 and older. Select auditoriums have also been designated as “21 and older” for a more mature moviegoing environment.

The company in coming weeks will be instituting a reserved seating policy at the La Jolla Village location.

AMC Theatres, part of AMC Entertainment Inc., operates 342 U.S. movie venues, including five in San Diego County.

— SDBJ Staff Report

The Business Journal is the premier business publication in San Diego. Every day online and each Monday in print, the Business Journal reports on how local business operate and why businesses leaders make the decisions they do. Every story is a dose of insight into how to run a better, more efficient, more profitable business.

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