SAN DIEGO -- The old saw about ""no good deed goes unpunished" might apply to a local surfer.

According to officials with the San Diego Fire-Rescue Department, surfer Dustin Lackey helped rescue a man who dived 25 feet off Crystal Pier in Pacific Beach on Sunday. Authorities said that Lackey's board was stolen during the rescue.

After the man dived off the pier at about 2 p.m., he came up moments later, but he wasn't moving, said officials. Lackey left his board and tried to help the man. Lifeguards eventually took over, and the man was taken to the hospital.

That's when Lackey realized his brand new $700 surfboard was apparently stolen.

Officials with the mayor's office learned what happened to Lackey, they called Cox Communications, and the company agreed to buy Lackey a new surfboard.

Paramedics who treated the man said he told them that he had no feeling below his neck. The victim, whose name was not released, was taken to Scripps Memorial Hospital in La Jolla.