Pure Project Debuting at H.G. Fenton’s First Brewery Incubator | NBC 7 San Diego
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Pure Project Debuting at H.G. Fenton’s First Brewery Incubator

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    NEWSLETTERS

    Pure Project/Facebook
    New local craft beer microbrewer, Pure Project.

    Local beer microbrewer Pure Project plans a Jan. 30 opening, as the first tenant to debut at property owner H.G. Fenton Co.’s Brewery Igniter incubator facility in Miramar.

    A statement from San Diego-based H.G. Fenton said the building at 9030 Kenamar Drive is the first of two sites in Miramar that that will house early-stage craft breweries. Three others are slated to open soon in North Park, with one planned to debut in Carlsbad later this year.

    H.G. Fenton officials said the industrial facility spaces are being established to help startup brewery tenants minimize upfront costs for capital, construction risk and related issues. Each Brewery Igniter location will include brewing equipment and tasting room facilities needed to start a microbrewery.

    “Launching a microbrewery is a tough process to manage and finance,” said Bill Hooper, a portfolio manager with H.G. Fenton Co. “From purchasing the brewing system to building the tap room, there’s a lot that has to get done and it takes a long time.”

    Hooper said tenants will be given flexible lease terms, and can apply for their state licenses and begin selling product “in months instead of years.”

    Pure Project is led by partners Jesse Pine, Agi Pine and Mat Robar, with brewmaster Winslow Sawyer. The company signed a lease for space at the Kenamar Drive property six months ago and will have 12 brews on tap at its Miramar headquarters and tasting room.

    Led by President and CEO Mike Neal, Mission Valley-headquartered H.G. Fenton Co. owns and manages more than 4.5 million square feet of office and industrial space and 14 apartment communities. It also manages a development pipeline of land and commercial projects throughout San Diego County.
     

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