Dunkin’ Donuts is joining the Cronut madness, adding a croissant-doughnut hybrid to its own menus.
The company introduced what it's calling a Croissant Donut beginning Nov. 3.
The Cronut craze began last year when Dominique Ansel unveiled the flaky treat at a SoHo bakery in New York City. High demand, which has continued with lines stretching down the street, has inspired multiple knockoffs.
Dunkin’ Donuts' new treat, like the Cronut, will fuse two favorite bakery items, the croissant and the doughnut. It will have 24 layers of buttery dough, will be crisp on the outside and soft and flaky on the inside, and will be covered in sweet glaze similar to the one used on glazed donuts and Munchkins.
Dunkin's version of the flaky pastry fusion, which the chain doesn't want people to call a "cronut," will cost $2.49 each. That's half the price of Dominique Ansel’s Cronut, but a bit more than the doughnuts the company already sells.
The Croissant Donut will come in its own white Dunkin’ Donuts-labeled box with a clear window, similar to the Cronut, which comes in a yellow gift box.
More than 7,900 Dunkin’ Donuts locations across the country will make limited quantities of Croissant Donuts each day for a limited time.
Dunkin's take on the Cronut is that latest of numerous imitations by bakers around the world, including other big chains that also want to cash in on the trend. Jack in the Box came out with a Croissant Donut this summer, and Crumbs Bake Shop also introduced their version called the "Crumbnut" last year.