Eli Roth feels at home at Comic-Con, so he showcased footage from his latest horror flick to the San Diego pop-culture fest.
His new film, "The Green Inferno," is set to open in September.
"You feel the love of movies here," he said. "There's no pretentiousness. I feel like I'm with my people."
The film centers on a group of young environmentalists whose plane crashes in the Amazon, where they're confronted by a native, cannibalistic tribe.
Roth spent six weeks shooting the film in the jungles of Peru, saying, "We were up for an adventure."