Newsracks lining the streets of Coronado are about to get a new look as part of a beautification effort in the seaside community.
This week, the City Council adopted new rules to create a more uniform, cleaner look when it comes to newsracks along Orange Avenue, in the heart of Coronado.
The Council agreed to update an existing newsrack ordinance established and last amended in the 1980s. Under the old ordinance, newsracks were allowed in various sizes, colors and materials, in addition to newsracks in City-owned shells.
Through the years, the City of Coronado says this has resulted in a hodgepodge of mismatched newsracks all over downtown. The city began exploring options for a more standard design for the newsracks as well as how to group them in a more compact space.
The City says the newly revised ordinance calls for newsracks to be housed inside standardized shells purchased by the city. Installation of those new, custom shells will be completed within several months. Per the ordinance, existing newsracks already permitted by the City will be allowed to relocate to a City-provided shell.
The new rules will also reduce the space in which multiple newsracks can be located, putting the racks in “desired and safe locations,” according to the City.
Coronado says the change will improve the aesthetics of the streets.
“This is an issue that impacts residents, businesses and visitors,” said City Manager Blair King in a press release. “The cleanliness and beauty of our commercial corridor is vital to our village atmosphere and a point of community pride. It’s time to clean up what has become an eyesore on our streets.”