Watch: Kraft's New Commercial Featuring Ted Williams

The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese

Friday, Jan 7, 2011  |  Updated 4:56 PM PDT
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The <a title=Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese." />

The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese.

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Behind the Scenes: Ted Williams' Voice-Over Work for Kraft

Northfield-based Kraft among companies giving work to homeless man with the golden voice.
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Ted Williams, the previously homeless man from Ohio who many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese.

"As many other Americans, our advertising agency as well as the rest of the Kraft Macaroni & Cheese team were moved by Ted's story.  We thought he had a perfect voice.  We thought it was a perfect fit for our campaign... and thought it was a great opportunity to give him the chance to use his great voice to get employment," Kraft brand manager Noelle O'Mara said Friday from the company's Northfield, Ill., headquarters.

In a week filled with TV appearances and tearful family reunions, Williams found time to check into a New York recording studio Thursday and cut four commercials for the company.

The ad, produced by the agency Crispin Porter & Boguky, will fittingly premier during Kraft Fight Hunger Bowl Sunday night on ESPN.  The Nevada versus Boston College game finishes Kraft’s many month-long charitable program, which has donated almost 21 million meals to food banks nationwide.

Williams announced the deal with Kraft during a Thursday appearance on NBC's TODAY.

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