Ron Burgundy isn't just delivering the news. He's also selling cars.
Dodge has released a series of videos revealing their partnership with Will Ferrell's character from the popular "Anchorman" movies for the 2014 Dodge Durango ad campaign.
So why does Ron Burgundy think you should buy a 2014 Dodge Durango? Let's go over all the perks...
The vehicle has 360 horsepower, which, according to Burgundy, makes the Dodge Durango 360 better than a horse. Not only that, the car can fit up to 70 packs of gum! Say whaaa!
His Dodge partnership isn't the only thing Ron Burgundy's got going on right now.
To coincide with the release of the hotly anticipated sequel "Anchorman: The Legend Continues," Burgundy himself is penning a memoir, to be titled "Let Me Off at the Top! My Classy Life and Other Musings."
"I don't know if it's the greatest autobiography ever written. I'm too close to the work," said the revered San Diego newsman. "I will tell you this much: the first time I sat down and read this thing...I cried like a goddamn baby, and you can take that to the bank!"
Maybe while driving a 2014 Dodge Durango?